Marketing, Advertising, PR

Salaries range for person working in Croatia in Marketing, Advertising, PR is typically from 7,945 HRK (minimum salary) to 16,034 HRK (highest average, actual maximum salary is higher).

This is the total monthly salary including bonuses. Salaries vary drastically among different job positons. If you are interested in the salary of a particular job, see below for salaries for specific position.

List of positions in the Marketing, Advertising, PR category and their job descriptions

Account Executive

• Providing comprehensive care for assigned clients.
• Attending personal meetings in order to identify clients' wishes and requirements.
• Presenting the advertising agency and the services it offers.
• Communicating with an implementation team in the advertising agency and with external suppliers.
• Performing administrative work related to the assigned clients.

7,527 - 16,433 HRK

Account Manager

• Providing comprehensive care for the assigned group of clients.
• Presenting the advertising agency and services it offers.
• Attending personal meetings in order to identify clients’ individual wishes and requirements.
• Performing activities in order to attract new clients.
• Communicating with the implementation team in the advertising agency and with external suppliers.
• Proposing possible solutions based on individual customer wishes and requirements.

7,881 - 15,672 HRK

CRM specialist

• supporting business processes, including sales, marketing and services
• retaining communication with the client in the database
• creating and distributing target groups into distribution channels
• streamlining processes, sales and marketing
• ensuring support for internal staff in order to reach their goals
• planning, coordinating and monitoring internal activities and projects in the field of CRM

7,821 - 14,888 HRK

Copywriter

• Creating advertising texts, slogans, scripts, radio jingles, and the main ideas of advertising campaigns.
• Attending the brainstorming meetings and discussions.
• Providing linguistic editing of written texts.
• Responsibility for the linguistic and text aspect of advertising texts.
• Presenting and defending one´s own ideas to clients.

6,751 - 12,982 HRK

Digital marketing manager

• Development, planning and implementation of a digital marketing strategy
• Development and management of own and paid digital communication channels
• Raising brand awareness, number of visitors and visibility on targeted social media and channels
• Proposing and developing content creation for blog, social networks and newsletter campaigns
• Setting and meeting measurable goals - key performance indicators (KPIs) of digital marketing and their implementation at the level of campaigns, projects and overarching goals of the company
• Preparation of reports on the success of implemented activities in order to maximize business results
• Research and analysis of the potential of online channels
• Monitoring the competition and proposing new marketing solutions

8,190 - 17,194 HRK

Digital marketing specialist

• Design digital media campaigns aligned with business goals
• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
• Manage end-to-end digital projects
• Establish web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments

7,587 - 13,585 HRK

Internal Communication Specialist

• Writing and editing a wide range of corporate articles, documents, speeches, newsletters etc.
• Participating in the development and implementation of an internal communication strategy.
• Providing advice on the adoption and use of internal communication culture.
• Updating the company website and intranet.
• Evaluating the effectiveness of communication.

7,851 - 16,064 HRK

Marketing Analyst

• Collecting opinions, attitudes and preferences of consumers using targeted questionnaires, telephone surveys, etc.
• Processing acquired data and its interpretation in the form of written analyses.
• Proposing recommendations regarding products and/or services, their distribution and prices.
• Cooperating with research agencies and the management of the company.

6,894 - 14,338 HRK

Marketing Officer

• Monitoring the market and activities of competitors.
• Organising and coordinating support marketing activities, exhibitions etc.
• Analysing and evaluating the success of marketing activities.
• Developing and streamlining of marketing activities.
• Participating in launching new products.
• Communicating with suppliers providing services.

6,766 - 13,020 HRK

Marketing Specialist

• Designing, coordinating, implementing and evaluating marketing campaigns in cooperation with the supervisor.
• Selecting appropriate communication channels for each marketing activity.
• Market monitoring at local, regional, national and international level.
• Taking part in creating a marketing plan and budget.
• Preparing and updating company presentations.
• Communicating with service providers and advertising agencies; negotiating terms and conditions.
• Updating the content of the company`s Intranet and Internet sites.

7,745 - 14,481 HRK

Media Buyer

• Purchasing advertising time and space in mass media.
• Finding out about the availability of communication channels (considering the budget).
• Negotiating the best terms of contract.
• Building up relationships with clients and sellers of the advertising space.

5,900 - 15,265 HRK

Media Planner

• Identifying the target group of the advertising campaign.
• Analyzing communication channels, their focus on the target groups, frequency and cost.
• Choosing the best communication channel or their combination
• Optimizing the advertising campaign from the point of view of cost and their focus on the target group.
• Preparing suggestions for clients to approve.

6,887 - 14,798 HRK

PPC specialist

• Designing, optimizing and auditing PPC campaigns
• Working with the Google AdWords, AdWords Editor and Sklik PPC systems
• Evaluating visit rates of websites
• Assessing the effectiveness of PPC campaigns
• Creating documentation, analyses and presentations
• Monitoring the competition, new trends, seeking out new opportunities

5,824 - 13,607 HRK

PR Manager

• Responsibility for the internal and external communications of the company, maintaining good relations with media representatives and general public.
• Drawing up and implementing the communication strategy of the company.
• Preparing promotional articles, press releases, speeches and official responses to the questions posed by media representatives.
• Monitoring the materials published in mass media, completing the media analyses.
• Communicating with the representatives of the media, organising press conferences and similar media events.
• Building and updating a database of contacts for media representatives.
• Preparing proposals for sponsorship activities.
• Coordinating the activities of subordinate employees.

7,421 - 17,051 HRK

Product Marketing Manager

• Creating business solutions, processes and business models.
• Processing technical and price proposals.
• Designing and implementing measures for development.
• Promoting the sale of products with respect to technical and procedural aspects and relations with suppliers.
• Managing the relative technical and commercial documentation.
• Analysing market conditions, processing the results of market analysis, providing regular reports on the results and their presentation.
• Cooperating with business and technical section of the company.
• Representing the company in meetings with business partners and other entities.

8,077 - 20,192 HRK

SEO analyst

• Execute search keyword discovery and expansion.
• Perform SEO page audits.
• Perform external back link analysis and provide recommendations.
• Perform internal link optimization.
• Perform SEO technical analysis and evaluation.
• Monitor, track, and report on SEO metrics, including trend analysis, and keyword performance
• Perform site quality checks, including navigation, content currency and broken link analysis
• Perform usability analysis

7,135 - 13,050 HRK

Social media specialist

• managing social networks - Facebook, Twitter, Google+, Instagram and other
• monitoring discussions, contributions, responding to questions
• creating and posting of contributions, bloggs
• cooperation with other departments of the company
• promotion of activities of the company

7,188 - 12,809 HRK

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